Digital analytics for marketing / Marshall Sponder & Gohar F. Khan.
By: Sponder, Marshall [author.].
Contributor(s): Khan, Gohar F [author.].
Material type:
BookPublisher: New York : Routledge, 2017.Edition: 1 Edition.Description: xxv, 389 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138190689 (pbk) :; 9781138190672 (hbk).Subject(s): Internet marketing | Social mediaDDC classification: 658.8340285
Contents:
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
|
Indian Institute of Management Udaipur C6/1 | 658.8340285 (Browse shelf) | 1 | Available |
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
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